The recent conversations I have had about vintage advertising posters, specifically those with a singular center image on a solid dark background, has me on a similarly styled photography kick. Aside from photography, what has captured my interest more has been collecting screenprinted posters and vintage stone lithograph advertising posters from Europe. Leonetto Cappiello, called the “father” of the modern advertising due to his innovations in poster design. Cappiello’s designs are the very essence of simplicity – a bold central image on a black background. There were instances where his central image for a product became the product’s branding years afterwards.
Fortunately for me, with a backyard full of blooming trees and plants, I am able to select individual flowers and leaves to isolate and photograph.
Shooting Notes: First off, notice the ISO is set at 200. That was a mistake. 200 was the last setting used during a hike around Folsom Lake and was never put back to the preferred ISO100. If you look carefully at the left and upper petals of the daisy you will notice the petals are slightly out of focus. This is an issue with using an aperture that is too wide open (lower f/stop number) resulting in a shallow depth of field and items not on the same focal plane as the flower’s center (where I set the focus point) to be out of focus. What I should have done, instead of rushing to beat the diminshing light, is shoot at various f/stops (f/8, f/11, f/16) and selected the image with as many petals in focus as possible. f/11 would have likely been enough to keep all the petals in focus.
EXIF data: Nikon D7000, spot metering mode, ISO200, 35mm (prime lens), f/3.5, 1/20 sec
Cameron Park (CA), Pink Gerbera Daisy, Isolated. Cameron Park, CA. April 05, 2017. © Copyright Steven Tze – all rights reserved.