With the news this week of many of the Hostess bread brands being sold to Flower Foods, it would be theme appropriate to post a photograph of the silos at the Wonder Bread and Hostess Cake bakery in Sacramento.
(Click through on the image one of the last boxes in 700px)
The slightly faded Wonder Bread dots logo was the idea of Taggert Baking Company’s VP of merchandising development Elmer Cline in 1921 and brought to reality by Chicago commercial artist Drew Miller. Cline was inspired by the release of red, yellow, and blue balloons during the International Balloon Race at the Indy Motor Speedway. He allegedly was filled with “wonder” by the scene of the balloons.
The phrase “the best thing since sliced bread” is often attributed to Wonder Bread which starting slicing their bread in the 1930’s.
Sadly the large red neon lettering on top of the bakery that fronts the busy highway is no longer lit at night and the usual pleasing smell of fresh baked bread no longer lingers in the air.
Previous posts on Wonder Bread and Hostess Cakes:
- Wonder Bread and Hostess Cake, Neon, Monochrome
- Cake Neon, Brick, Windows (B&W)
- Cake Neon, Brick, Windows (Color)
- Hostess Cupcakes, Box, Monochrome
EXIF data: Nikon D7000, center weighted metering mode, 38mm, ISO 400, 20 sec, f/8
Wonder Bread, Hostess, Silos, Long Exposure. Sacramento, California. January 12, 2013. © Copyright Steven Tze – all rights reserved.